A BROWSER MANIFESTO – PART 14
The industry has worn out old terms like, “hardcore gamer”, “casual gamer” and “whale”. None of them perfectly explains the nature of the emerging digital gamer. Let’s call them dolphins. Why?
Dolphins love to play. They’re curious and intelligent.
Dolphins are social, and happy to play with both friends and strangers.
Dolphins are competitive. They’re carnivores. They’ll kill rivals in fights for territory, just like gamers.
They’re early Internet adopters (they call it “echolocation”).
They prefer casual, short sessions before they come up for air.
As for whales, they are actually just really big dolphins. Or you could say that dolphins are whales that have migrated to Hawaii because it is more casual and convenient. So dolphins may be whales that became more “streamlined” when they decided to join the revolution and play on the web and with their mobile phone.
The dolphin market is going to be huge!
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